Companies Don’t Compete, Supply Chains Compete 

Sep 1, 2022 | Uncategorized

Companies Don’t Compete, Supply Chains Compete 

In today’s environment of driver shortages and supply chain bottlenecks, C-Level executives are paying more and more attention to their supply chains and the role they play in their overall business strategies and success. In fact, according to, for most companies, the supply chain accounts for anywhere from 12-20% of sales. That’s a huge number. So, are you doing everything you can to ensure your supply chain is run as efficiently as possible, and just how do you do that? 

Is Your Supply Chain Transactional or Strategic? 

It all depends on if your supply chain is being run transactionally or strategically. Transactional supply chains are those that are in fire-fighting mode. They focus on the short-term, the cost side of the equation, and don’t take into account the activities of their suppliers and customers. Strategically managed supply chains, however, take a different approach. 

What Is a Strategic Supply Chain? 

Strategically managed supply chains focus on the bigger picture. They take the time to learn and understand the operations of their suppliers and customers and how their actions and patterns affect the overall supply chain. They are proactive and look at how to prevent supply chain issues instead of solving them as they arise. They stay abreast of industry trends and conditions in order to proactively evaluate and adjust their practices and procedures.  

How To Implement a Strategic Supply Chain 

Implementing a strategic supply chain can seem like a daunting task, and it is. Celtic Marine and Logistics has over 37 years of experience managing supply chains for a wide range of industries worldwide including chemicals, oil and gas, consumer goods, agriculture, and more. Our team of dedicated and experienced logistics experts can help you evaluate your current supply chain and make custom-crafted recommendations on just how to implement a strategic supply chain process for your business. Contact us today to learn more about how we can help. 

About Us

Celtic Marine and Logistics develops and delivers independent cost-effective transportation services that are uniquely designed to meet the specific needs of each of our clients. We use our vast knowledge and experience in the transportation and logistics industry to deliver a full service transportation solution.

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